Start date: 23 March 2022
Duration: Half Day - 9:30am - 12:30pm
Location: Online
Cost: €49 (€69 for non Chamber & Non Network Members)
Course code: N/A
Programme overview
The importance of video content is rising rapidly and it’s particularly prevalent in social media marketing. Video content is now integral to marketing strategies and when it’s targeted correctly, it can achieve incredible results.
This half day webinar details best practice in creating engaging content that places you front and centre at the heart of your brand, enabling you to frame your story, grab the attention of your target audience, build an emotional connection, boost authenticity while improving customer engagement.
The course details how you can utilise your smartphone to create cheap but highly effective content focused on you and your company.
Learning Outcomes
On completion of the training programme, participants will:
Introduction – Preparing for Video Shoots
“Bad Video” – Common Pitfalls to avoid
Preparing Content for your Video – Your Audience, USP, Scripting
How to Record yourself on Video – Memorising vs using a teleprompter
The Three Pillars of Content to Promote your Business
Captions – Why they Count and How to Edit
Recommended List – Hardware, Apps & Software. All cheap & easily accessible
Who Is This Course For?
This course is suited to anyone who would like to promote their product or service through the use of video content
Modules
Introduction – Preparing your Video Shoot
“Bad Video” – Common Pitfalls to avoid
Preparing Content for your Video – Your Audience, USP, Scripting
How to Record yourself on Video – Memorising vs using a teleprompter
The Three Pillars of Content to Promote your Business
Captions – Why they Count and How to Edit
Recommended List – Hardware, Apps & Software. All cheap & easily accessible
Book your Place
Applications Closing on 22/03/2022
