Start date: 18 February 2025
Duration: 5 x 2 hour sessions - 18th, 20th, 25th, 27th Feb & 4th March (2pm - 4pm)
Location: Online
Certificate: N/A
Cost: €159 per person (Non Chamber & Network Members €189)
Course code: N/A
Programme overview
ChatGpt has revolutionised AI, making it more accessible with infinite possibilities for application but what is AI and how can it help grow my business.
The Chat GPT for Digital Marketing programme is designed to demystify ChatGPT and demonstrate how you can leverage its potential to drive growth, increase efficiency, reduce costs and gain a competitive edge for your business.
With hands-on exercise, real-world case studies, and expert guidance, you'll gain the knowledge and practical skills needed to successfully implement AI solutions for digital marketing.
Learning Outcomes
On completion of the training programme, participants will:
- Participants will have an understanding of Chat GPT Fundamentals.
- Develop the skills to successfully prompt Chat GPT for digital marketing key processes enabling increased workload efficiency and potentially reducing staff costs.
- Understand how to utilise Chat GPT to assist with digital marketing processes including buyer persona creation, content creation, email marketing and advertising.
- Have confidence in AI Integration, enabling participants to embrace AI-driven solutions, stay competitive, and drive sustained growth for their small businesses.
Who Is This Course For?
This course is suited to anyone involved in Marketing, Sales or Content Creation
Modules
Workshop 1 – Introduction
Introduction to AI
What are Prompts
Successful Prompting
Business Model and AI match
Action Plan Development
Workshop 2 – Market Research
Using AI for Research
Audience Segmentation
Buyer persona creation
Target audiences with places (social media)
Workshop 3 – Smart Research
Find Questions
Find Unmet Needs
Find Questions and Articles
Analyse & Summarise
Workshop 4 – Strategic Content
Development
Planning
Ideation
Content Creation
Email Marketing
SEO
Workshop 5 – Advertising
Facebook Hooks
Google Ads
Hashtags
Recap
Book Below via Card or Contact aidan.callan@dundalkskillnet.ie for Invoice
Applications Closing on 16/02/2025
