Start date: 03 May 2022
Duration: 8 x two hour sessions : 12pm-2pm on 3rd, 10th, 11th, 17th, 18th, 24th, 26th 27th May
Location: Online
Certificate: N/A
Cost: FREE to Chamber Members
Course code: N/A
Programme overview
This interactive and engaging programme has been developed to assist SME owners, entrepreneurs and managers to optimise growth through the four key pillars of Leadership, Strategy, Sales & Branding.
Over the course of 4 weeks, participants will engage with Industry Experts and Thought Leaders who will offer practical guidance and encourage thought provoking discussions on the key areas of business growth.
Delivered over a four week period consisting of 8 x 2 hour sessions, this programme is a must for any organisation embarking on a business growth journey.
Learning Outcomes
Section 1 – Developing a Growth Mindset to Optimise your Business
Session 1: Resilience, Motivation, Attitude & Time Management
- The importance of resilience & motivation for sustained business growth.
- Essential business attitudes required to pursue the right opportunities
- Navigating your time for optimal effect as a business leader
Session 2: Influence & Growth Mindset
- What is Growth Mindset and how is it essential for business owners
- Techniques to develop a Growth Mindset
- What is Influence, 7 main types of influence that can help you grow your business
Section 2 – Powerful Strategic Thinking & Execution
Session 1: Strategic Planning, Positioning & Objectives – 21st Century Leadership Capabilities
- Key business skillsets required in the 21st Century
- Effective business planning (free business plan template provided)
- Practical business strategy
Session 2: Develop & Execute a Strategic Plan with Technology at the Core – Guest Speaker
- We look at the core aspects of sustainable strategies required in times of uncertainty.
- We explore the key technologies that can be of benefit to business owners.
- Q&A with Guest Speaker
Section 3: Drive Growth Through Strong Sales Excellence
Session 1 – Exporting Capabilities beyond Brexit (Guest Speaker)
The Guest Speaker will facilitate a full discussion and Q&A Session over all aspects of Brexit and how it impacts business leaders and how they can overcome challenges.
Session 2 – Relationships, sales and providing value, including online
- We look at the 7Ps of effective sales
- We explore key techniques for online sales
- Identify sales priorities and appropriate language
Section 4 – Develop Your Brand and Market it for Growth
Session 1: Building your online presence and digital marketing (guest speaker)
- Key aspects of building your online presence
- The importance of digital marketing
- Tips & techniques for online acceleration
Session 2: Bringing it all together to build your brand (Guest Speaker)
- Key issues relating to business brand and the language you should use
- Best ways to explore brand value
Who Is This Course For?
This programme is suited to owner / managers or senior managers in small organisations keen to grow their business
Modules
Section 1 – Developing a Growth Mindset to Optimise your Business
Session 1: Resilience, Motivation, Attitude & Time Management
- The importance of resilience & motivation for sustained business growth.
- Essential business attitudes required to pursue the right opportunities
- Navigating your time for optimal effect as a business leader
Session 2: Influence & Growth Mindset
- What is Growth Mindset and how is it essential for business owners
- Techniques to develop a Growth Mindset
- What is Influence, 7 main types of influence that can help you grow your business
Section 2 – Powerful Strategic Thinking & Execution
Session 1: Strategic Planning, Positioning & Objectives – 21st Century Leadership Capabilities
- Key business skillsets required in the 21st Century
- Effective business planning (free business plan template provided)
- Practical business strategy
Session 2: Develop & Execute a Strategic Plan with Technology at the Core – Guest Speaker
- We look at the core aspects of sustainable strategies required in times of uncertainty.
- We explore the key technologies that can be of benefit to business owners.
- Q&A with Guest Speaker
Section 3: Drive Growth Through Strong Sales Excellence
Session 1 – Exporting Capabilities beyond Brexit (Guest Speaker)
The Guest Speaker will facilitate a full discussion and Q&A Session over all aspects of Brexit and how it impacts business leaders and how they can overcome challenges.
Session 2 – Relationships, sales and providing value, including online
- We look at the 7Ps of effective sales
- We explore key techniques for online sales
- Identify sales priorities and appropriate language
Section 4 – Develop Your Brand and Market it for Growth
Session 1: Building your online presence and digital marketing (guest speaker)
- Key aspects of building your online presence
- The importance of digital marketing
- Tips & techniques for online acceleration
Session 2: Bringing it all together to build your brand (Guest Speaker)
- Key issues relating to business brand and the language you should use
- Best ways to explore brand value
Applications Closing on 02/05/2022
