Start date: 05 October 2023
Duration: 5 x 2 hour sessions - 5th, 10th, 12th, 17th & 19th October (9:30am - 11:30am)
Cost: €125 per person (Non Chamber & Network Members €175)
Course code: N/A
ChatGpt has revolutionised AI, making it more accessible with infinite possibilities for application but what is AI and how can it help grow my business.
The Chat GPT for Digital Marketing programme is designed to demystify ChatGPT and demonstrate how you can leverage its potential to drive growth, increase efficiency, reduce costs and gain a competitive edge for your business.
With hands-on exercise, real-world case studies, and expert guidance, you'll gain the knowledge and practical skills needed to successfully implement AI solutions for digital marketing.
On completion of the training programme, participants will:
- Participants will have an understanding of Chat GPT Fundamentals.
- Develop the skills to successfully prompt Chat GPT for digital marketing key processes enabling increased workload efficiency and potentially reducing staff costs.
- Understand how to utilise Chat GPT to assist with digital marketing processes including buyer persona creation, content creation, email marketing and advertising.
- Have confidence in AI Integration, enabling participants to embrace AI-driven solutions, stay competitive, and drive sustained growth for their small businesses.
This course is suited to anyone involved in Marketing, Sales or Content Creation
Workshop 1 – Introduction
Introduction to AI
What are Prompts
Business Model and AI match
Action Plan Development
Workshop 2 – Market Research
Using AI for Research
Buyer persona creation
Target audiences with places (social media)
Workshop 3 – Smart Research
Find Unmet Needs
Find Questions and Articles
Analyse & Summarise
Workshop 4 – Strategic Content
Workshop 5 – Advertising