Canva – Intermediate

Start date: 12 June 2024

Duration: 12th June - 9:30am - 12:30pm

Location: Online

Certificate: N/A

Cost: €69 per person (Non Chamber & Network Members €99)

Course code: N/A

Programme overview

Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. It's incredibly easy to use and comes with 1,000s of pre-prepared templates that can help turn a complete novice into a creative genius with a few clicks of a mouse.

This course is aimed at businesses who are looking to elevate their marketing strategy through social media and content creation. Having a distinctive brand identity is critical to differentiate your company from competitors. Keeping brand colours, logos and fonts consistent throughout your marketing is key to creating brand awareness. Canva is a great tool to help you to achieve this while saving time and money for your business.

This course is ideal for people who are already using Canva and want to use the new features to create graphics, presentations, videos, AI within Canva and the new releases from Canva Create 2024.

This is an intermediate programme aimed at users with an understanding of the main features of Canva but keen to improve their skills and knowledge to maximise the potential of the platform to it's full capacity.

Learning Outcomes

On completion of the training programme, participants will:

  • Integration of AI in Content Creation: Learn to seamlessly integrate Canva’s AI capabilities into your design process, enabling you to produce high-quality content efficiently.
  • Brand Consistency: Understand how to maintain brand consistency across various media types using Canva’s design suite.
  • Multimedia Creation Skills: Expand your skill set to include the creation of multimedia content, from static images to motion graphics and videos.
  • Creative Exploration: Creative experimentation with Canva’s latest design features to develop unique and compelling visual content.
  • Content Strategy Implementation: Implement effective content strategies using Canva’s tools to engage your target audience and support your business goals.
  • Collaboration Techniques: Learn how to collaborate effectively within Canva, making team-based design projects more efficient and cohesive.
  • Keeping Up-to-Date with Canva: Stay ahead of the curve by familiarising yourself with the most recent updates from Canva Create 2024, ensuring that your skills remain relevant in a rapidly evolving digital landscape.

Who Is This Course For?

This course is suited to anyone involved in Marketing, Sales or Content Creation

Modules

Canva Intermediate

Module 1: Introduction to AI in Canva

  • Overview of AI technologies in Canva
  • Integrating AI into your design workflow

Module 2: Achieving Brand Consistency

  • Principles of brand consistency
  • Utilising Canva’s design suite for brand-aligned content
  • Practical exercise

Module 3: Multimedia Content Creation

  • Introduction to multimedia content types
  • Hands-on training in creating images, motion graphics, and videos
  • Best practices for multimedia content in Canva

Module 4: Creative Exploration with Canva

  • Unleashing creativity within Canva’s interface
  • Advanced design techniques and features
  • Innovative approaches to visual content

Module 5: Content Strategy and Canva

  • Fundamentals of content strategy
  • Using Canva to execute your content strategy
  • Measuring the effectiveness of visual content

Module 6: Collaborative Design in Canva

  • Features for team collaboration in Canva
  • Managing team-based projects

Module 7: Staying Current with Canva Updates

  • Review of the latest Canva Create 2024 features

Applications Closing on 11/06/2024

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